Elliot Li

Why I ship templates on Framer (and when I don't)

Elliot Li · August 28, 2026 · 1 min read

framer · opinion · process

What Framer is genuinely best at

CMS-driven marketing sites with editorial ambition. That’s the whole thesis behind my catalog: Eastward gives boutique travel brands destination pages and itineraries that generate themselves from content, and the free starters give restaurants, practices, and contractors a credible site in days. The canvas is fast, the CMS is humane, and the output is quick.

Where I reach for something else

Deep app logic, membership systems, or must-self-host constraints — that’s Astro, custom code, or WordPress territory. I say this as someone whose portfolio includes a production Astro + Sanity build: use the boring tool that fits. A template is a starting point, not a religion.

What this means for buyers

Buy the template that matches your business logic, not the prettiest hero. Need inquiries routed into your operations? That’s a platform decision (Eastward). Need a credible presence fast? That’s a starter decision (the free three). And if your needs are genuinely custom, ask me directly — I’ll tell you when a template isn’t the answer.

Questions, answered

Who makes these templates?
Me — Elliot Li, an independent designer and developer. Every template is designed, built, and supported directly, with no marketplace middleman on support.
Do you build custom sites too?
Yes, a small number of custom Framer and Astro builds per quarter. Start at the inquire page with your timeline, scope, and budget.

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